Sunday, March 3, 2013

Thinking Like a Search Engine (part 1)


By now we hope you have noticed a theme running throughout the Internet Income Course. When we discuss recruiting affiliates, we ask you to think from the perspective of the prospects you are targeting. When we discuss selling products, we ask you to think from the perspective of the potential consumer. When we discuss contacting Webmasters to place your ads on their sites, we ask you to think from the Webmasters' perspective. When we discuss spam, we ask you to think from the perspective of the e-mail recipients. Now, as we begin to discuss search engines, we are going to ask you to think from the perspective of the search engine operators.

Take a few minutes and pretend that you are starting your own search engine. Say it is back in the mid 1990's and you want to establish your site as one of the popular search engines on this new fantastic Internet. You are going to take your company public and retire as a zillionaire! What would be important to you? How would you make that happen? You would certainly want your database to include all of the important, valuable Websites on the Internet. You would also want a comprehensive list of all the other not-so-great sites on the Internet as well. You would want your visitors to be able to efficiently find just what they want among those sites when they search your engine. You would want the most useful, valuable, high-quality sites to come up first in the list, followed by the less useful sites. You would want the most relevant sites to show up first, followed by the less relevant sites in the search results.

Say you start your index of Websites and for each entry you have a field for "site name," "site description," "site URL (address)," and "keywords." When visitors search from your search engine, they will input search words or phrases and then be led to sites pertaining to those words or phrases. Again, you want the most useful, valuable sites to come up first in the results. How would you accomplish this?

Let's say, for example, that one of the visitors to your search engine has to write a report on the planet Saturn for a class he is taking. He types in the keyword "Saturn." When your engine searches through its index of keywords, it will pull up sites that discuss the planet Saturn, but it will also pull up sites that deal with the automobile named Saturn, the Saturn Sega game system, the comic strip character named Sailor Saturn, perhaps a rock band named Saturn's Rings, and maybe even a porn star who goes by the nickname Saturn (provided you have not taken steps to filter out porn sites).

from George Little's Internet Income Course. Register to SFI for free and get immediate access to the complete 79-part course.

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