Sunday, March 10, 2013

Ranking Relative to Specific Keywords and Key Phrases (part1)

No doubt you have heard the terms "Pay Per Clicks" or "PPCs." These terms apply to search engines that let you bid on the list ranking you will receive when someone uses a particular keyword or key phrase to search for something on that search engine. At the time of this writing, is the leader among these PPCs. 

When you open an account with a PPC and make the necessary deposit, inclusion in the search engine database is guaranteed. More importantly, you can then bid for the ranking you want for particular keywords and key phrases. For example, when someone searches a PPC, such as Overture, with a particular keyword or key phrase, the Website with the highest bid for that keyword or key phrase shows up at the top of the results list, the second highest bid shows up second in the results list, and so on.

The person bidding on the keywords only pays when someone clicks the link to his or her Website. Thus, if you bid $0.15 on the key phrase "senior discounts," and that was the highest bid for that key phrase on the PPC, your site would show up at the top of the results list every time someone searched that engine for "senior discounts." However, you would only pay the amount of your bid (in this case, $0.15) each time someone actually clicked the link to your Website. (Note: A search engine that charges you each time your site shows up in a listing, whether or not anyone clicks your Website's link, is not a PPC. Rather, it would be a "pay per impression" service.)

Most PPCs require a minimum bid amount, a minimum monthly payment, and a minimum balance in your account. Most will allow you to set a maximum monthly budget and will withdraw your site from the results list each month when your monthly budget is exhausted.

Many search engines, such as Google, will allow you to place ads that show up when people search for specific keywords or key phrases. This is slightly different from the traditional PPC search engine because your link is displayed in an ad to the side of the listed results, rather than in the list itself. Google and PPCs are similar, though, in that your ad is tied to a particular keyword or key phrase and in that you can bid for rankings for a particular keyword or key phrase. The top placement for an ad on Google, though, is the top ad position, not the top position in the search results listing.

from George Little's Internet Income Course. Register to SFI for free and get immediate access to the complete 79-part course.

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