Thursday, February 21, 2013

Utilizing an Opt-In Program

E-mail is a vehicle that works in conjunction with other interactive features of a Website to create a flow of communication with your prospects. In order to avoid spamming, you have to have consent from a prospect to send them e-mail. The best way to get that consent is to have them do something on your Website that establishes that consent. Such devices are called "opt-in" programs.
The simplest example of an opt-in program is to have a line on your Website which says "Join our Newsletter" and provides a form for the viewer to submit his or her e-mail address. From there, the extent and variety of opt-in programs that can be created is limited only by imagination. Often effective are contests. Viewers enter a contest to win something by entering their e-mail address. Often, there are interactive games which pit the viewer against other players around the world, and the scores and results of the games are communicated to the participants with e-mail. Particularly interesting is one which has a slot machine interface on the site which you can play for free, but if you accumulate any winnings, you have to opt-in to collect your money.
There are many types of opt-ins. You can sign up to receive news, weather, stock tips, pictures, and many other types of information to be received by e-mail. There are many educational opt-in programs for school children (and adults) including "science facts," "strange animals," "today in history," and other education subjects. A prayer of the day, week, or month is available from many different sources.
You can also allow people to post information on your Website and thereby gain consent to e-mail them. Examples of this are business directories and FFA pages, among many others. Remember, imagination is the only limitation. It is both intuitive and supported by research that an e-mail inbox is a much more effective place to communicate with a prospect than a Website.
But, it takes the Website to get the necessary permission to communicate by e-mail. Thus, the "Opt-In" program is a crucial step in an effective Internet marketing campaign. One of the most effective opt-in programs on the Internet is the SFI marketing Group's affiliate program. As an SFI affiliate, you need only point people from your Gateway page to the SFI page for this very effective opt-in to be made available to your viewers.

from George Little's Internet Income Course. Register to SFI for free and get immediate access to the complete 79-part course.

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