Tuesday, February 26, 2013

Safelists, Announcement Lists, & Viral Marketing. Part 1

Safelists are e-mail lists which allow you to join and post advertisements in exchange for receiving advertisements from others.
You and other members send your e-mail to a list address and from there it is distributed to the members of the list. There are several such lists at Yahoo! Groups and other e-mail list services. These also are only effective if done in bulk. That is, you must create a separate "throw-away" e-mail address to sign up for these and use group mail software to send to hundreds of lists at once. The e-mail you will receive from being a member of hundreds of lists will be in the thousands per day. Thus, it is imperative that you use a different e-mail address from the one you use for daily correspondence. It is not easy to use safelists effectively. Until you are experienced, you should seek the tutoring of a more experienced Internet marketer in setting this up properly.
You can begin to learn, however, by going to Yahoo! Groups and searching for lists that allow advertising. For now, just join one or two groups to become familiar with the process. Do not expect any results from the ads you post to just one or two groups, but use it as a learning process. It will be much easier for you to master the skills necessary to effectively market with safelists in bulk if you have had some hands-on experience with the lists first.

Announcement Lists are similar to advertising lists but with a slant toward announcing new sites rather than advertising per se. Unless you obtain a list of "safelists" from a very trusted source, carefully read the rules for each list before you post and keep your posts within the guidelines for the list.

The next Internet marketing technique, VIRAL marketing, is interesting but not very effective. Viral marketing is designed to circumvent the spam rules by hoping the recipient of the e-mail will forward it on to the people on his or her forwarding list. Since you have not sent the e-mail to these other persons directly, you can not be accused of spam. The concept is that the e-mail will spread out to many recipients like a virus - being passed from one to another to another. Each recipient receives the e-mail from someone with whom they have a pre-existing relationship. Since a pre-existing relationship is an exception to most spam rules, the e-mail is not considered spam.

from George Little's Internet Income Course. Register to SFI for free and get immediate access to the complete 79-part course.

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